The personal blog of Eric Skiff

Lessons from retail: How Godiva makes it ‘premium’ before you ever open the package

• November 1st, 2006
• Posted in Uncategorized . advertising . aesthetics . experience . godiva . marketing . online

Welcome to the participatory web. The end of consumer culture. The age of making, rather than buying, and giving instead of always getting. As we all turn from consumers to producers, there’s nearly endless satisfaction to be had in simply making something. But lets face it… It’s a whole lot cooler if there’s also someone who’s [ READ MORE ]