Last night I attended the 2nd Video 2.0 Meetup here in NYC. The audience was a mix of startup companies in online video and content producers. Among the notables that I recognized in the audience were Andrew and Joanne from RocketBoom and some of the folks from Blip.tv .

The event is held in a screening room for the Tribeca film festival where greats like Scorsese routinely hold private screenings (there were even rumors of Scorsese himself breezing in and out of the projection room, but that may have been a joke.)

I took some pretty decent notes on each of the presenters, and surprisingly, each of these companies had something new and different to bring to the table. In my next few posts, I’ll summarize each of the services and then talk a bit about why I found them interesting.

motionbox logo

Motionbox

Motionbox opened the night, and were quick to differentiate themselves from other video hosting sites by working to solve the “unproduced content problem.” With photos on flickr, you can easily scan through thumbnails of your friend’s vacation, and zoom in on the few great pictures, but with video, you’re stuck watching the whole thing.

Motionbox allows you to highlight sections of videos, and even creates permalinks to those selected clips. It’s quite cool, and they hinted that “more cool stuff was coming in the fall.

They’re already partnered with NBC5 in Chicago, and if you go to nbc5.com you can see where “viewers” are submitting content, and that can be integrated into the broadcast news.

Once questions began, we got the nitty-gritty on their back end. Their service is programmed in ruby on rails, and their custom player is written in FLEX on top of Flash 9. They’ve got about 20 folks on their team and have outside investors, although they didn’t specify who or how much. I believe they mentioned that they were hiring, but I could be mistaken. It can’t hurt to shoot them a resume if you’re interested.

As far as monetization, they’re planning a pro-product as well as ads, and you know that deals like the NBC5 partnership can’t hurt.

My opinion? I was just about to tune out and pass motionbox off as a yaytc (Yet Another Youtube Clone… it sounds like “Yahtzee!” when you say it out loud) when I heard them mention “something cool coming in the fall” a second time while talking about their ability to highlight clips. They started to taking about permissions that you can grant to your file, such as giving different people the permission to highlight and link to clips, or mix and mash it up with others.

Aha! Mix and mash?! Now this is starting to sound cool, and you can understand why they’re hesitant to announce this formally until they’ve got it ready. This is of course just my speculation, but how awesome would it be if I could go on Motionbox and create my own “America’s funniest home videos”, complete with music track? Or create a full on music video using footage other people have uploaded? My ears certainly perked up at the end there, and if they’ve really got this up their sleeves, I don’t think I’ll be the only one excited about it.

There were 4 more presenters, and there’s four more pieces to this round up coming, just as fast as I can type them! Stay tuned!